Puddle Ducks Swim Academy who are based in The Ponds, NSW required illustrations for their swim programs. Based on their logo which was existing, a suite of character illustrations were created to represent the different groups.

After going through a few drafts of illustration styles and characters, a look was created that supported the logo and from there, marketing collateral was also designed that complemented the brand.

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www.pdswimacademy.com.au