Ride for Simone is a charitable group of 15 cyclists riding 1280km from Sydney to Melbourne to raise awareness and funds for Simone, a young woman who is battling aggressive brain cancer.

Due to the constant movement of the cyclists and support vehicles, the brand had to be highly visible, especially on the cycling kits, from different vantage points. Bicycle elements with a robust font and vibrant colours were used to create a strong, practical combination.